Shop and Go Red For Women
Go Red For Women is the American Heart Association’s nationwide movement that celebrates the energy, passion and power we have as women to band together and wipe out heart disease. Thanks to the participation of millions of people across the country, the color red and the red dress have become linked with the ability all women have to improve their heart health and live stronger, longer lives.
Taking care of your heart is more important than you might know. Too few people realize that heart disease is the No. 1 killer of American women — and of men. But the good news is that heart disease can largely be prevented. Go Red For Women empowers women with knowledge and tools so they can take positive action to reduce their risks of heart disease and stroke and protect their health.
Sponsored by Macy’s with additional support from the PacifiCare Foundation and Bayer Aspirin, Go Red For Women began in February 2004, and has since grown into a vibrant national movement as more women, men, celebrities, healthcare professionals and politicians embrace and elevate the cause of women and heart disease.
The movement gives women tips and information on healthy eating, exercise and risk factor reduction, such as smoking cessation, weight maintenance, blood pressure control, and blood cholesterol management.